Kefir Chabad
כפיר חב״ד
Heritage dairy, reimagined. A kosher-pareve, animal-free brand built on Remilk protein — crafted in Kfar Chabad for Israel and the global Jewish market.
PREPARED FOR THE REMILK TEAM · 2026
Remilk has the protein.
Israel needs the brand.
You've cracked precision-fermented dairy and partnered with Gad Dairies for Israel's first commercial launch in 2026. The category is real. What's missing is a brand that speaks fluently to the audience most likely to adopt it first — observant Jewish households who keep kosher every day.
Kefir Chabad is that brand.
A category window opens once.
Kosher complexity
Traditional dairy forces a 6-hour wait after meat. Remilk's protein is rabbinically certified pareve — kosher dairy that pairs with anything.
Lactose-free by nature
36% of US adults and a meaningful share of Israelis are lactose-intolerant. The protein is identical to milk; the discomfort isn't.
Climate without compromise
Same taste, texture, and nutrition. Without the cow, the methane, or the supply-chain fragility exposed since 2023.
Heritage you can taste.
Kefir Chabad borrows the warmth, ritual, and trust of Kfar Chabad — one of Israel's most recognized observant communities — and reframes it for 2026 dairy.
- VOICE
- Quiet, warm, confidently modern.
- VISUAL
- Cream paper, deep berry ink, hand-set serif.
- PROMISE
- Real dairy. Zero cows. Always pareve.
Three SKUs at launch. One protein.
Kefir
כפיר
Six flavors · 200ml & 750ml
Yogurt
יוגורט
Six flavors · 150g cup & 500g tub
Soft Cheese
גבינה
Six flavors · 250g jar
A label that earns the shelf.
Bilingual Hebrew–English typography. Kosher-pareve mark front-and-center. Remilk's logo present, trusted, never shouted. The bottle reads heritage; the back reads science.
Home market. Built-in trust.
per-capita dairy spend / yr (highest in OECD)
Israeli plant-based & alt-dairy market, growing 12% YoY
of Israeli households keep some level of kosher
Jewish Israelis — primary addressable audience
Phase two. Diaspora-led runway.
US kefir market today · projected $3.2B by 2034
US kosher food market — 12.1M kosher consumers
of US adults report lactose intolerance
Jewish Americans — concentrated in NY, NJ, FL, CA
What each side brings.
The protein.
- · Precision-fermented β-lactoglobulin
- · Kosher-pareve certification
- · Regulatory clearance (Israel, US)
- · Production via Gad Dairies
The brand.
- · Brand identity & bilingual packaging
- · Direct line to observant communities
- · Retail strategy: Rami Levy, Shufersal, Yesh
- · Diaspora launch via Kosher distributors
A pilot.
Kfar Chabad → Tel Aviv → New York.
Q3 2026 — Pilot
500 SKUs across 3 Kfar Chabad pilot stores. Six-week sell-through measurement.
Q1 2027 — Israel
National rollout via Shufersal and Rami Levy. Bilingual packaging, kosher-first marketing.
Q4 2027 — Diaspora
NY/NJ launch via Pomegranate, Seasons, KolSave. East-coast cold-chain via existing kosher distributors.
The protein is yours.
The story is ours.
The market is waiting.
Kfar Chabad, Israel · כפר חב״ד
